William Bernbach Quotes

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

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Word of mouth is the best medium of all.

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In communications, familiarity breeds apathy.

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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

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I warn you against believing that advertising is a science.

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Properly practiced creativity can make one ad do the work of ten.

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William Bernbach

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William "Bill" Bernbach by Josh Jacobs on Prezi
William Bernbach | Special: The Advertising Century - AdAge

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