Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
Test fast, fail fast, adjust fast.
'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us.
Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas.
Everyone has a chance to learn, improve, and build up their skills.
Excellent firms don't believe in excellence - only in constant improvement and constant change.
The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.
Communication is everyone's panacea for everything.
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