India for sure is a mobile-first country. But I don't think it will be a mobile-only country for all time. An emerging market will have more computing in their lives, not less computing, as there is more GDP and there is more need. As they grow, they will also want computers that grow from their phone.
With all the abundance we have of computers and computing, what is scarce is human attention and time.
We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop.
I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like Microsoft is what drove me. The impact these opportunities create can lead to work that has broad, worldwide impact.
In our business, things look like a failure until they're not. It's pretty binary transitions.
You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.
Human language is the new UI layer, bots are like new applications, and digital assistants are meta apps. Intelligence is infused into all of your interactions.
We want to build intelligence that augments human abilities and experiences.
One thing we've talked a lot about, even in the first leadership meeting, was, what's the purpose of our leadership team? The framework we came up with is the notion that our purpose is to bring clarity, alignment and intensity.
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