Paul Rand Quotes

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If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.

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Design is the method of putting form and content together. Design, just as art, has multiple definitions: there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

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Good design doesn't date. Bad design does.

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Design is the method of putting form and content together. Design, just as art, has multiple definitions: there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Tags: | Paul Rand,Art,Together,Simple,

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian: which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

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Design is everything. Everything!

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Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

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If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.

Tags: | Paul Rand,Architecture,Die,Logic,

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.

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