Leo Burnett Quotes

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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

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What helps people, helps business.

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Tags: | Leo Burnett,Work,Advertising,Product,

What helps people, helps business.

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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

Tags: | Leo Burnett,Ideas,Creative,Think,

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Tags: | Leo Burnett,Dreams,Advertising,Product,

Leo Burnett

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