When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
The 1960s was a heroic age in the history of the art of communication - the audacious movers and shakers of those times bear no resemblance to the cast of characters in 'Mad Men.'
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
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