David Ogilvy Quotes

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The best ideas come as jokes. Make your thinking as funny as possible.

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The consumer isn't a moron: she is your wife.

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If it doesn't sell, it isn't creative.

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Our business is infested with idiots who try to impress by using pretentious jargon.

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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

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The best ideas come as jokes. Make your thinking as funny as possible.

Tags: | David Ogilvy,Best,Thinking,Ideas,

Leaders grasp nettles.

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David Ogilvy

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