It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
I just felt it was my job to show that there is no easy way to success, and that anyone who gets even just one Top 40 hit deserves their moment in the sun. I accentuate the positive and eliminate the negative. That is the timeless thing.
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
For the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak.
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